Once a week, editor Nicole Brinkley breaks down book trailers and explains whether they’re championship material or worth tossing in the trash. This week, she looks at the book trailer for The Night We Said Yes by Lauren Gibaldi.
The past few weeks, I’ve been yelling about how splicing a trailer with captions just doesn’t work. Trailers are for watching, not reading – I’ve yelled it over and over again. But every now and then, there’s an exception to the rule.
The book trailer for The Night We Said Yes by Lauren Gibaldi is the exception.
In The Night We Said Yes, Ella had her life perfectly plotted out, until Matt came along. She has the night of her life with him – and then Matt leaves, breaking her heart… only to appear again, one year later, wating to relive the night that brought them together.
This particular trailer debuted on Barnes & Noble’s amazing teen fiction blog. In the original post, Gibaldi says, “I was very specific and wanted actual high school students to play my characters. I didn’t want it to look like Grease.”
And they don’t. I love this trailer. It’s simple. You see the cast – looking as the cast ought! – and where they are. You see, in a quick set of flashes, their relationship with each other. They don’t set out to film an entire scene, or try to throw in the most quotable lines from the book. You see what is, and that’s that.
And the words – set dynamically, in a beautiful font – add to that rather than take it away. This isn’t a trailer that needed a voiceover. This is a trailer that needed you to know that you were going to be in for a bit of an emotional ride, just as the characters were. You didn’t need to be told that. The little bits of the story you get through that beautiful, flashing text are enough.
My only gripe with this trailer comes with the filming; it’s a teensy bit shaky – it makes me wonder if somebody was holding a camera rather than setting up on the tripod. It doesn’t take away from the trailer, but it’s just enough for me to notice.
But otherwise, this trailer nails what it sets out to do. It’s short, it’s sweet, and while it may not be particularly memorable, it suits the book rather nicely.
What do you think of the The Night We Said Yes trailer? Sound off in the comments below!